iUP is an innovative Italian startup, active in the development of its internally-designed smartphone applications.
We formed officially in June 2018, however, like with many other startups, there was intense activity for us at iUP even before our establishment, during which we were engaged in preliminary studies concerning many projects, in reference markets analyses, and in the training of our professional team, which played a crucial role in the activity.
iUP team has been focused on an important and ambitious project called 2REC, designed to revolutionize the approach to both notes and voice messages. The idea arose from an insight: audio contents' potential must be expanded. Visual ones use possibilities have already been widely exploited. Lots of apps care about images, making it possible to share, create and personalize them. We want to do the same in the audio field, satisfying the new needs of those who use voice messages to communicate.
2REC directly targets the international market as a brand new service that works side by side with all the instant messaging apps (e.g. WhatsApp, Messenger, WeChat, etc.) and social networks (e.g. Facebook, Instagram, TikTok, etc.).
2REC is downloadable for free and doesn't contain advertising; it is available for iOS and Android operating systems.
Inevitably, our history too was affected by the events of recent months, made up of hardships, worries, and even fear, for all of us. This is precisely why we decided to bring a part of the carefree and fun attitude of our project to life, on a garment which has quickly become a must in our everyday life, with the hope of helping us face this new normality with a smile.